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Flowers by Naked: Paradiso brings interactive digital floral art to Roppongi

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flowers naked paradiso midtown tokyo roppongi event installation

The creative agency Naked has produced an interactive event ideal for the summer, Flowers by Naked: Paradiso, now running at Tokyo Midtown in Roppongi until August 31st.

A previous version of the event held in January 2016 attracted over 70,000 visitors in a month, and this latest iteration is seasonally themed with flowers and digital art.

flowers naked paradiso midtown tokyo roppongi event installation

flowers naked paradiso midtown tokyo roppongi event installation

flowers naked paradiso midtown tokyo roppongi event installation

Naked brings its projection mapping expertise to the spectacular installations, which are arranged in the venue over eight sections.

Tickets cost ¥1,400 for adults.

Japan has become obsessed with flowers for these kinds of events and promtions. From the floral wonders of artist Mika Ninagawa to flower art of Makoto Azuma and the interactive digital blooms of teamLab, flowers seem to be one of the most reliably popular themes for commercial installations.

Odaiba is currently hosting a massive, immersive installation by teamLab that features millions of digital flowers.

Bolstered by the success of the similar Art Aquarium series of events, these selfie-friendly extravaganzas are now fixtures of the Tokyo summer.

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